Sports sponsorship

FILE - In this Jan. 8, 2018, file photo, the championship logo is seen on the field at Mercedes-Benz Stadium before the NCAA college football playoff championship game between Georgia and Alabama in Atlanta. There are more bowl games scheduled for the coming season than ever before in major college football: 42, not including the College Football Playoff championship. College football leaders are in the process of piecing together plans to attempt to play a regular season during the COVID-19 pandemic. If it is even possible, everyone anticipates there will be disruptions, added expenses and loads of stress just to get through it.(AP Photo/David Goldman)
July 24, 2020 - 3:26 pm
Heeding pleas for patience from college sports leaders, the NCAA Board of Governors held off on making any decisions about whether to hold championship events in fall sports during the coronavirus pandemic. “Today the Board of Governors and I agreed that we must continue to thoughtfully and...
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FILE - In this March 30, 2020, file photo, a man jogs past the Olympic rings in Tokyo. In a message delivered to IOC members, Friday, July 17, 2020, online, Tokyo organizing committee President Yoshiro Mori and CEO Toshiro Muto announced the competition schedule for next year's delayed Tokyo Olympics will remain almost identical to the one that would have been used this year. (AP Photo/Jae C. Hong, File)
July 22, 2020 - 5:48 am
LONDON (AP) — Procter & Gamble will use its Olympic and Paralympic sponsorship to campaign for racial equality after extending its backing of the games through 2028. The brutal death of George Floyd at the hands of police in May has reinforced to corporations like P&G the need to use their...
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FILE - In this Oct. 24, 2019, file photo, Native American leaders protest against the Redskins team name outside U.S. Bank Stadium before an NFL football game between the Minnesota Vikings and the Washington Redskins in Minneapolis. Several Native American leaders and organizations have sent a letter to NFL Commissioner Roger Goodell calling for the league to force Washington Redskins owner Dan Snyder to change the team name immediately. (AP Photo/Bruce Kluckhohn, File)
July 06, 2020 - 2:33 pm
WASHINGTON (AP) — More than a dozen Native American leaders and organizations sent a letter to NFL Commissioner Roger Goodell on Monday calling for the league to force Washington Redskins owner Dan Snyder to change the team name immediately. The letter was signed by 15 Native American advocates and...
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FILE - In this Aug. 28, 2009 file photo, the Washington Redskins logo is shown on the field before the start of a preseason NFL football game against the New England Patriots in Landover, Md. The Washington Redskins are undergoing what the team calls a “thorough review” of the nickname. In a statement released Friday, July 3, 2020, the team says it has been talking to the NFL for weeks about the subject. Owner Dan Snyder says the process will include input from alumni, sponsors, the league, community and members of the organization. FedEx on Thursday called for the team to change its name, and Nike appeared to remove all Redskins gear from its online store. (AP Photo/Nick Wass, File)
July 03, 2020 - 1:21 pm
WASHINGTON (AP) — The Washington Redskins began a “thorough review” of their name Friday, a significant step toward moving on from what experts and advocates call a “dictionary-defined racial slur.” Even though owner Dan Snyder had shown no willingness to change the name since buying the team in...
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FILE - In this Dec. 9, 2018, file photo, FedEx Field is less than full during the second half of an NFL football game between the Washington Redskins and the New York Giants in Landover, Md. The title sponsor of the Redskins’ stadium wants them to change their name. FedEx said in a statement Thursday, July 2, 2020, “We have communicated to the team in Washington our request that they change the team name.“ (AP Photo/Mark Tenally, File)
July 02, 2020 - 7:13 pm
WASHINGTON (AP) — The title sponsor of the Washington Redskins’ stadium wants the NFL team to change its name. “We have communicated to the team in Washington our request that they change the team name,“ FedEx said in a statement Thursday. The company paid the team $205 million in 1999 for the...
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July 02, 2020 - 8:18 am
DETROIT (AP) — The Tigers became the first Major League Baseball team to reach a deal with a sports gambling company, announcing a multiyear partnership Thursday with PointsBet. Detroit said the agreement will “enhance fan engagement and game-day excitement by providing access to unique experiences...
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June 21, 2020 - 12:23 pm
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum. The company also donated $500,000 “in support of the museum’s mission," which chronicles the history of the civil rights movement in America...
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Former president of the IAAF (International Association of Athletics Federations) Lamine Diack, center, arrives at the Paris courthouse, Monday, June 8, 2020. A sweeping sports corruption trial opened Monday in Paris involving allegations of a massive doping cover-up that reached to the top of world track and field's governing body. Lamine Diack, 87, who served as president of the body for nearly 16 years, is among those accused of receiving money from Russian athletes to hide their suspected doping so they could compete at the Olympics in 2012 and other competitions. His son Papa Massata Diack is also charged in the case. (AP Photo/Thibault Camus)
June 18, 2020 - 5:00 am
PARIS (AP) — As Usain Bolt set the world ablaze, making athletics the hottest ticket at the Olympic Games, the sport was also being eaten from within. That grim picture has emerged from a corruption trial in Paris that has shown how the thrilling era for track fans was poisoned behind the scenes by...
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Florida Gov. Ron DeSantis speaks at the podium before signing a bill which would allow college athletes in the state to earn money from endorsement deals, Friday, June 12, 2020, at the University of Miami in Coral Gables, Fla. (AP Photo/Lynne Sladky)
June 15, 2020 - 2:22 pm
Attorneys filed a lawsuit against the NCAA in federal court Monday that seeks to prevent the association from limiting the amount of money athletes can make off their names, images and likenesses. The antitrust lawsuit by attorneys representing two current college athletes also seeks damages for...
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Former president of the IAAF (International Association of Athletics Federations) Lamine Diack, right, arrives at the Paris courthouse, Wednesday, June 10, 2020. A sweeping sports corruption trial opened Monday in Paris involving allegations of a massive doping cover-up that reached to the top of world track and field's governing body. Lamine Diack, 87, who served as president of the body for nearly 16 years, is among those accused of receiving money from Russian athletes to hide their suspected doping so they could compete at the Olympics in 2012 and other competitions. (AP Photo/Thibault Camus)
June 15, 2020 - 10:15 am
PARIS (AP) — Former IAAF president Lamine Diack said at his corruption trial on Monday that he should have kept a tighter rein on the athletics governing body that prosecutors allege became a nest of malfeasance under his watch. The fourth day of the six-day trial largely focused on allegations...
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