Virtual Actors Have Their Own Instagram Followers

KCBS Radio: On-Demand
Monday, June 17th
Marketers are cashing in on new ways to use virtual reality.

Commercials with virtual characters are popping up more often these days and they are also being used as singers on streaming services.

Now these characters are so lifelike that they even have millions of Instagram followers.

To talk about this phenomenon and its impact on consumers, KCBS Radio news anchors Patti Reising and Doug Sovern spoke with Tech-crunch Editor-At-Large Josh Constine.