The Future of Brick and Mortar Retail Stores

KCBS Radio: On-Demand
Monday, November 19th

We've been hearing more and more about large retail chains shuttering locations or closing down completely. and just this morning David's Bridal announced it was filling for bankruptcy.

While the future balance between e-commerce and brick-and-mortar has yet to be decided, one recent study found that shoppers don't want stores to go away. And the reason why might surprise you.

For more KCBS Radio News anchor, Rebecca Corral spoke with the study's author, Dr. Sabrina Helm, associate professor of retailing and consumer sciences at the University of Arizona.