SAN FRANCISCO - OCTOBER 17: General view of the Marina district disaster zone after an earthquake, measuring 7.1 on the richter scale, rocks game three of the World Series between the Oakland A's and San Francisco Giants at Candlestick Park on October 17,

1989 Loma Prieta Earthquake - San Francisco (Photo credit: Otto Greule Jr /Getty Images)

Major Stories: The Loma Prieta Earthquake

KCBS Radio "A Lifeline" During Crisis

May 22, 2018 - 1:30 am

5:04 p.m. October 17, 1989. As the Bay Area settled in to watch Game 3 of the World Series pitting the Oakland A's against the San Francisco Giants, disaster struck.

The Loma Prieta Earthquake killed more than 60 people, injured 3500 more, and did billions of dollars worth of property damage.

KCBS Radio was on the air when it happened and unlike some other local broadcasters whose facilities were damaged, stayed on the air.  Reporters recall driving down streets darkened by power outages and hearing the KCBS Radio broadcast from myriad radios.

The days-long, wall-to-wall coverage earned the station numerous honors, including the prestigious George Foster Peabody Award. The Peabody committee wrote:

"When the earth moved so violently in Northern California on the 17th of October 1989, many people lost their lives and most of the remaining feared for theirs. In the midst of an atmosphere filled with anxiety, KCBS stood out as the voice of reason and concern. Residents of the city and surrounding area were instructed in how to avert natural gas disasters, where supplies would be distributed to those in need, and generally how to survive and begin the process of recovery. The station did not stop with reporting immediate events, but continued to broadcast important information continuously, without commercial interruptions, for more than three days. For months afterward, the station continued to air special reports and documentaries about the disaster. For providing a focus for its community and being a model corporate citizen in a time of extreme urgency, a Peabody Award to KCBS, San Francisco, for Earthquake ‘89."