"Juuling" Attracts FDA Crackdown

Agency Launches New Anti-Tobacco Effort

KCBS Radio Morning News
November 15, 2018 - 8:23 am

SAN FRANCISCO (KCBS Radio) -- The Food and Drug Administration Thursday launched an assault on the use of e-cigarettes and tobacco products by teenagers.

In his statement announcing the initiative, FDA Commissioner Scott Gottlieb said, "As a father of three young children, I hear daily from parents and teachers worried about the epidemic use of electronic cigarettes and nicotine addiction among kids."

The FDA says it will limit sales of many flavored e-cigarettes to stores that restrict access to underaged shoppers, and also require tougher age verification for online purchases. The agency also served notice that it will seek to ban menthol-flavored cigarettes and cigars as well as all flavored cigars.

The agency also released  new findings from the National Youth Tobacco Survey,  showing that more than 3.6 million middle and high school students were current (past 30 day) e-cigarette users in 2018, a dramatic increase of more than 1.5 million students since last year.

The explosive growth in teen vaping benefited San Francisco-based Juul, whose products reportedly control more than 75% of the market. KCBS Radio recently explored Juul's response to what some have called a teen vaping epidemic.

Prior to Thursday's FDA announcement, Juul said it would stop selling most of its flavored nicotine pods in retails stores--and discontinue promotions on social media.