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© Kelly Fisher USA TODAY NETWORK Tennessee

Juul: Solution or Problem?

KCBS Radio "The Deep Dive" Podcast Takes a Closer Look

October 30, 2018 - 4:41 pm

SAN FRANCISCO (KCBS Radio) -- The stunning ascent of San Francisco-based Juul Labs, Inc. could be stalled or reversed as a deadline approaches for the company to convince federal regulators that it has found a way to keep its e-cigarettes out of the hands of kids.

Juul is now by far the best-selling e-cigarette on the market and has attracted hundreds of millions of dollars in venture capital money. The company's latest round of investment places its value at more than $15 billion.

But critics say Juul built this burgeoning empire on teenaged demand.  One study after another has shown explosive growth in teenaged use of Juul devices and nicotine pods.

In September, the Food and Drug Administration gave Juul and several other e-cigarette makers 60 days to show that they can keep teenagers from using their products. If they fail, FDA Administrator Scott Gottlieb threatened to ban the products from the US market.

Against that backdrop, KCBS Radio is launching its new podcast, "The Deep Dive", by focusing on the Juul phenomenon. Morning anchor Stan Bunger and reporter Jenna Lane go beyond the headlines to present a complete picture of the Juul phenomenon, using the voices of teenaged users, researchers, advocates and Juul executives to tell the story.