Unapproved posters demanding tolerance for trans people have begun appearing on BART trains.

Janice Li

Guerilla Marketer Speaks About Anti-Transphobia Campaign On BART

Jenna Lane
July 01, 2019 - 8:55 am

Posters and tags declaring that transphobia is prohibited on BART and Muni have been causing a stir on trains, because of the use of profane language. 

A trans person who used the name "Princess" took credit for the campaign, telling KCBS Radio she stands by the profanity included in the materials that has offended some BART and Muni riders. 

"If you talk to most trans people, being in the public transit is one of the harder things that we do, because you never know who or what is going to happen to you," she said. "Anybody could push you, shove you."

Like any unauthorized sign on BART or Muni, these guerilla posters are being removed. But not before they caught the attention of BART director Janice Li, one of three openly queer board members. 

Li said she loves that BART is the medium for the inclusive message. 

"BART is the people's system, so for anyone out there who doesn't feel safe or welcome, particularly for trans folks, push us to do better," she said to KCBS Radio. "I dig it. I dig the message a lot."