Bay Area School Districts Sue Juul

Doug Sovern
December 18, 2019 - 3:40 pm
Juul products are displayed at Smoke and Gift Shop on October 17, 2019 in San Francisco.

Justin Sullivan/Getty Images

Five school districts from the Bay Area have sued Juul Labs in federal court, accusing the e-cigarette maker of targeting their students. 

Three school districts in San Mateo County, plus San Francisco and Livermore's systems claim that Juul has damaged their students and financially hurt the districts themselves. 

"The school districts with this particular type of tobacco epidemic are at the front lines," said attorney Anne Marie Murphy who represents the districts, superintendents and the San Mateo County Board of Education. "Because these products are so easy to conceal, they're coming on to school campuses,"

On the Peninsula, 21% of teens vape — that's almost double the state average. 

Murphy compared the case to complaints 20 years ago that tobacco companies marketed their products to appeal to minors. 

In a statement, Juul denies targeting underage users and calls the lawsuit "without merit" and denies targeting teens with its products. 

The districts seek unspecified damages from Juul.